This boot camp for men claims it'll revive your 'primal nature'

Author: Dana Schuster

Rusty Rahm was perched on a stool, his legs tethered to the piece of furniture and his arms bound behind him. A man stuffed a wad of gauze into Rahm’s mouth and taped it shut, then shoved Vaseline up his nostrils.

He sat like that for more than an hour as an EMT watched.

“Obviously I was having trouble breathing at that point,” said Rahm, a 47-year-old entrepreneur who owns seven different companies and lives in Kansas City, Mo.

“But I was a smoker — and they told me if I continued to smoke, that’s what my breathing would be like if someone tried to kick down the door and break into my home and I had to protect my family.”

“They” are the coaches of Warrior Week — an intensive program for male executives from tech, finance and other high-pressure industries to learn the “hidden science of accessing (nearly) unlimited sex, power and money as a married business man,” according to the program’s website. Rahm shelled out $10,000 for the privilege of being bound, gagged and run ragged for five days and nights in Laguna Beach, Calif., in April.

Drills included being thrown off a boat into the Pacific Ocean while blindfolded, dunked into a tank of ice water, and visiting a cemetery where the men are told they will die in 20 minutes and must first write goodbye letters to their loved ones.

“We teach them how to be a man,” said Warrior Week founder Garrett J. White, a 40-year-old blond with tattooed biceps who looks like a video-game soldier.

“Women are leading [both] across the board in business and at home . . . and living more powerfully than men today. And that’s causing complete chaos for men.”
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