The Latest Way to Woo Workers: Fertility Benefits

Author: Vanessa Fuhrmans

As the labor market tightens, more companies are expanding coverage of IVF and other assisted-reproduction treatments to recruit and retain employees.

Companies are turning to bigger and better fertility-treatment benefits to help lure the best and the brightest.

With the tightest U.S. labor market in two decades, employers are scouring for ways to stand out in the war for top talent. Many say they’ve found an edge not just by helping employees pay for costly in vitro fertilization, or IVF, and other assisted-reproduction treatments but by making existing coverage more generous and accessible than before.
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