As millennials continue to leave traditional Christian religions, interest in Wiccan and pagan practices have seen increased interest in recent years, a trend also spotted among young people and on college campuses.
Pagan or Wiccan student groups are present on a number of college campuses — both secular and religious — across the nation. The growing normalization of such practices, albeit still a minority, corresponds with the decline in Christian believers, some observers note.
A recent report in Market Watch headlined “Why millennials are ditching religion for witchcraft and astrology” argues as much, for example.
“Whether it be spell-casting, tarot, astrology, meditation and trance, or herbalism, these traditions offer tangible ways for people to enact change in their lives,” Melissa Jayne, owner of the Brooklyn-based “metaphysical boutique,” which has seen a big increase in 20-something customers in recent years, told Market Watch.
“For a generation that grew up in a world of big industry, environmental destruction, large and oppressive governments, and toxic social structures, all of which seem too big to change, this can be incredibly attractive,” she said.
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