Author: Sue Shellenbarger
New parents will try just about anything to get a fussy baby to sleep, from rocking, nursing and singing, to popping them into an infant seat for a nighttime car ride
Now, groggy moms and dads are trying a new tool: A sleep coach.
About one in five parents of 6-month-olds report problems getting their babies to sleep. Some are turning to a small but growing industry of sleep consultants for help. For fees ranging from about $300 for two weeks of consultations by phone and text to $7,500 for 72 hours of in-home coaching, these advisers help parents get babies to sleep on their own.
Parents say the coaches help cut through confusion about what sleep-training methods are best. After many sleep-deprived nights spent trying to soothe or sing her 5-month-old daughter Thira to sleep, Ashley Langer says, “I felt like a zombie.” She and her husband, Adam, had read several books on infant sleep, but “they all preached something different,” she says. Whatever soothing technique Ms. Langer tried, Thira kept waking up several times a night.
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